Is this a good thing?

I (David) recently heard about houses becoming the popular new designer commodity, with Martha Stewart leading the brand name-recognition trend. This got me curious as to what the author and fellow 'American dream' nay-sayer, James Kunstler, might have to say on the matter. Had he not already commented on the subject, I had planned to bring it to his attention and ask for some prose in exchange. But apparently he was already aware of it. (Scroll down to March 6th.) I was hoping for a bit more commentary on the whole designer/brand name aspect of real estate, but I still enjoyed the more generalized attack on ostentatious land developers:

Obviously these clowns are whistling past the graveyard as the air audibly hisses out of the housing bubble, and the very appearance of these fatuous reassurances in America's chief enabling organ of popular delusion ought to be a signal to the still-alert out there to run shrieking for safety.